Pitching From The Heart

This is me, enjoying my music at "The Dunk."

The problem with approaching Week 2 is that the concept of building the perfect pitch is so business oriented, hence far removed from the happy place in my heart where my creative spirit resides.  I can craft pitches for projects and plans that have nothing to do with me.  But to carve out time to treat myself like a business...well that's a new muscle I'm learning to flex.  What I've learned in the process of putting together this pitch is that, even though the business side of things reflects our outer journey as an artist, in order for these things to go the distance, they need to resonate and connect with our inner journey.

The idea of an Elevator Pitch is that one day, I might find myself in an elevator with Clive Davis and get to ride 12 floors with him, which means I would have approximately 15 seconds to tell him what I do, and what I'm about.  "Hi Clive, I'm Lily C. I'm a Singer/Songwriter," probably wouldn't cut it.  But, how do I write something that doesn't sound too much like a desperate sales pitch?  As with goal-setting in Week 1, I realized that the tasks set out in this challenge actually require us to go deeper within ourselves, to discover our unique inherent value (which I believe everyone possesses) and vision, which also means battling any inner demons we might be carrying along the way.  In order to deliver a great pitch, I have to believe in what I am pitching.  That alone can be a great hurdle for any person who has struggled with self-esteem or self-worth.

And then, I had a serendipitous breakthrough.  I had the chance to perform in PEI at a groovy outpost called "The Dunk."  People drive for miles to come to this cozy farmhouse where music is celebrated and enjoyed by all.  And when I say enjoy, I mean ENJOY.  People laugh, cheer and dance!  What a reminder of what music can do, of what my music can do!  In finding the joy of sharing my songs, I had the courage to proceed to crafting my pitch.  As an artist, I think it is important to keep putting yourself out there.  Sometimes we get drowned by life events, work, and tasks that can confuse us into doubting the gift we possess.  There is no better way to experience the wonderfulness of who you are then sharing it with others!

With an inner breakthrough, I was finally able to proceed with the task at hand.   Karyn Ellis from the Challenge community suggested putting together a survey (which you can still partake in by CLICKING HERE).  The survey helped to get the process started, along with the wonderful website suggested by Ariel Hyatt, www.15secondpitch.com.

And so, here is my pitch, drum-roll please....

My name is Lily C.  I'm a singer/songwriter spreading positive vibes with Happy Pop. My music is a fresh combination of Jewel & Nelly Furtado. You will be refreshed and revived. Check me out at: www.lilyc.com

After hearing watching Ariel's videos, and reading some of the pitches of my peers, I think a shorter pitch would be more suitable for on-line branding.  So, here's my mini pitch:

Lily C spreads positive vibes with a fresh pop sound, like Jewel jamming with Nelly Furtado.

Let me know if this works, or doesn't work for you.

Until next time...

The Challenge Begins...Moving Forward After Temporary Derailment

 This train captures how I felt towards the end of last year!
Photo by:  Cian Ginty

Life gets in the way...and it's okay if the curve balls you are thrown derail you from your desired path.  I do believe that with each unplanned tangent, there are always things we can learn and grow from, that will help us when we have time and space to return to the charted path.

This is what I must believe for this is where I find myself.  Many of my goals were taken off line when family situations and grief derailed me.  As a Type A, it's been difficult to find myself at the end of my rope...to be unable to muster energy to be productive.  That is how I felt in the last quarter of 2011.  Exhausted with no creative energy to envision something else.

And then...2012 began with a great catalyst.  One that I happen to have the chance to champion on behalf of my work at the Songwriters Association of Canada.  I helped to launch the Canadian Songwriters Social Media Challenge (otherwise known as The Blogging Challenge), whereby I will be following the advice doled out generously by Ariel Hyatt in her book, "Music Success in 9 Weeks," alongside 60 songwriting peers across Canada who are also looking for a breakthrough.

To be honest, I even had to push through resistance just to crack the book open.  How many times have I set goals and been disheartened when I failed to bring them to completion.  At the same time, how many times did I achieve progress and negate it by focusing on all that I hadn't done.  Luckily, the book met me exactly where I am at.  It reminded me to celebrate my successes, recognizing that goal-setting can be an ever changing process.  My goals are not etched in stone, but they can serve as a compass to direct my time and efforts until they change, at which point, my compass will also readjust.

So I have a slew of goals on hand, some technical, some business, some personal...all of them, well most of them quite achievable if I can focus on taking action steps regularly - 6 of them in fact everyday.  That's the magic number Ariel says is achievable for most people.  So here I go...

Week 1 of the challenge wasn't so hard.  It was an invitation to spend some time with my heart to define where I want to go in the days, weeks and months ahead.  I am happy to say, "I did it!"  I celebrate the success of this, my first blog entry in the challenge.